Working While Female
Brand Style Guide
A warm, editorial visual system built around visibility, authority, strategic positioning, and executive presence.
Color Palette
Typography System
The Problem Isn’t Your Performance.
It’s Your Visibility.
H1 / Hero Statement — Oswald, 42–72px.
This work is built for leaders in healthcare.
H2 / Major Section Header — Oswald, 30–42px.
Visibility Determines Influence
H3 / Subsection Statement — Oswald, 24–30px.
You’re not underperforming. You’re underrecognized.
H4 / Callout Header — Oswald, 22px.
> Deliver high-quality work in complex, high-stakes environments
> Notice others gaining traction inside the organization
H5 / List Emphasis — Oswald, 18px.
Command the Room
H6 / Eyebrow Label — Oswald, 14px uppercase.
Every outcome is shaped by the people who influence what moves forward, and what doesn’t.
Intro Paragraph — Montserrat, 18–20px.
High-performing professionals are not overlooked because of capability. They are often overlooked because they are not visible at the right level, to the people who shape outcomes.
Body Paragraph — Montserrat, 16.5–18px.
Signature Accent / Modern Script
Accent Font — Allura, used sparingly for signature phrases.
Buttons
Logo Usage
Primary Logo
Use on light backgrounds. Maintain clear space around the logo.
Monochrome Logo
Use for minimal presence, such as page footers and light backgrounds.
Reverse Logo
Use on dark backgrounds for contrast and legibility.
Usage Guidelines
• Do not stretch or distort
• Do not change colors outside the brand palette
• Maintain consistent spacing
• Avoid placing on busy backgrounds